Brad Frost Web | Responsive Web Design: Missing the Point

Responsive Web Design: Missing the Point

Alex Mangini touched on something I think is extremely important. In his post, Why Is Responsive Design Such a Big Deal? Seriously…You Tell Me, he asks: Do you really need to serve your “mobile” visitors a different layout based on your current content? Short answer: no. Like Jason Grigsby recently wrote, other tasks like optimizing performance can lead to a much better mobile experience than adapting the layout: If you could only do one thing to prepare your desktop site [...]

On Strategy

Kristofer Layon wrote a wonderful post called Why content strategy is always more important than web and mobile strategies, which reminds us that sometimes the best strategies don’t necessary involve mobile, apps, social channels, or even the web. This is an important point to make as the sheer number of available channels grows like weeds. Web. iPhone apps. Android Apps. Facebook. Twitter. Pinterest. Email. Text marketing. WP7 apps (hey, who the hell knows?). The. List. Goes. On. Just because something [...]

Responsive Navigation Patterns

Top and left navigations are typical on large screens, but lack of screen real estate on small screens makes for an interesting challenge. As responsive design becomes more popular, it’s worth looking at the various ways of handling navigation for small screen sizes. Mobile web navigation must strike a balance between quick access to a site’s information and unobtrusiveness. Here’s some of the more popular techniques for handling navigation in responsive designs: Top Nav or “Do Nothing” Approach The Footer [...]

For a Future-Friendly Web

We need to start thinking and acting in a more future-friendly way when approaching web design. The diversity of web-enabled devices is increasing at an alarming rate. We have to rethink our content and the contexts in which our content is viewed.